Sally Roberts

Co-founder and CEO, Wrestle Like A Girl

 

Sally Roberts is a leader, State Department sports diplomat, entrepreneur, and former elite athlete dedicated to advancing women’s wrestling and strengthening opportunities for the next generation. As the CEO of Wrestle Like A Girl (WLAG), she has played a pivotal role in securing NCAA Championship status for women’s wrestling, ensuring that female athletes have the same avenues for success at the highest levels.

A former world-class competitor and U.S. Army veteran, Sally exemplifies discipline, perseverance, and strategic vision. She spent eight years as a resident athlete at the Colorado Springs Olympic Training Center, where she became a three-time National Champion, World Cup Champion, two-time World Bronze Medalist, and an Olympic Alternate. She later served in the U.S. Army, including a combat deployment to Afghanistan, and competed in the Army’s World Class Athlete Program, representing the United States as a soldier and a high-performance competitor.

As a CEO and industry leader, Sally has positioned WLAG as a key force in the growth of women’s wrestling. She has worked alongside the NCAA, USA Wrestling, and policymakers to ensure institutional recognition and advancement for female athletes. Her efforts have helped shape the sport’s future, establishing clear pathways for success at grassroots, collegiate, and Olympic levels.

Sally’s expertise and executive influence have earned her numerous accolades, including the 2016 Women in Sport Award from United World Wrestling and USA Wrestling’s Woman of the Year for 2018. She was also selected as one of 25 elite women leaders across seven nations to participate in the EY Women Athletes Business Network, a program designed to propel high-potential women into executive roles.

A sought-after speaker, Sally has addressed audiences at the United States Olympic Museum, the U.S. Institute of Peace, the National War College, and top industry forums, sharing insights on resilience, strategic growth, and advancing leadership roles for women in sports and beyond.

Sally holds a Bachelor of Arts in Psychology from the University of Colorado, Colorado Springs, and a Master of Arts in Sport and Performance Psychology from the University of the Rockies.

 
 
d68c5480-b136-4185-9518-9b9a97a273d1.JPG

Lyn hunter

Chief Technology Officer, Wrestle Like A Girl

Lynward 'Lyn' Hunter Jr. is an advocate for fairness and inclusion. As a father of three girls, he witnessed firsthand the positive impact of sports on his daughters. Lyn is committed to promoting women's participation in sports and demonstrates this as a parent, wrestling coach, and leader at Wrestle Like A Girl. He understands how wrestling can build character, self-discipline, and resilience. He works towards breaking down barriers and providing opportunities for young women to thrive and become the next generation of leaders.

Lyn has extensive experience in marketing, web development, graphic design, video and film production, and broadcasting. His technical proficiency enables him to lead various WLAG projects and initiatives.

Lyn is an active community member, coaching his daughters' soccer and wrestling teams. He generously volunteers his time and resources to non-profit organizations that contribute to the greater good.

Lyn lives in New Jersey with his wife and three daughters.

 

 
Amy%27s+Headshot.jpg

Amy Zirneklis

Amy Zirneklis - Co-Founder and COO

 

 Amy is a successful leader in sports management, possessing expertise in international business and diplomacy. She is passionate about empowering girls and women using the sport of wrestling to become leaders in life. Her experience in sports has helped her develop a champion mentality. She co-founded Wrestle Like A Girl, an organization that has significantly impacted female wrestling in the United States and across the world. This platform allows young girls and women to develop their athletic abilities and leadership skills. 

 Amy's strategic vision and execution have driven WLAG's success in supporting girls' wrestling to become one of the fastest-growing sports for girls and women. She is known for her calm, smooth diplomatic, and collaborative approach, which has played a significant role in establishing a historic partnership with the Jordanian Wrestling Federation cooperation and support. 

Amy holds an MBA in Finance and International Business from the University of Colorado at Colorado Springs and a Bachelor of Arts in Political Science from Rider University. She has also earned Certificates of International Affairs from New York University and The Law of the Sea from Rhodes Academy of Oceans and Law Policy. She has a certificate in Mindfulness from U.C. Berkeley. 

Amy lives in Salt Lake City, UT, and is a proud mother to her son, Kintaro.