Sally Roberts is a leader, State Department sports diplomat, entrepreneur, and former elite athlete dedicated to advancing women’s wrestling and strengthening opportunities for the next generation. As the CEO of Wrestle Like A Girl (WLAG), she has played a pivotal role in securing NCAA Championship status for women’s wrestling, ensuring that female athletes have the same avenues for success at the highest levels.

A former world-class competitor and U.S. Army veteran, Sally exemplifies discipline, perseverance, and strategic vision. She spent eight years as a resident athlete at the Colorado Springs Olympic Training Center, where she became a three-time National Champion, World Cup Champion, two-time World Bronze Medalist, and an Olympic Alternate. She later served in the U.S. Army, including a combat deployment to Afghanistan, and competed in the Army’s World Class Athlete Program, representing the United States as a soldier and a high-performance competitor.

As a CEO and industry leader, Sally has positioned WLAG as a key force in the growth of women’s wrestling. She has worked alongside the NCAA, USA Wrestling, and policymakers to ensure institutional recognition and advancement for female athletes. Her efforts have helped shape the sport’s future, establishing clear pathways for success at grassroots, collegiate, and Olympic levels.

Sally’s expertise and executive influence have earned her numerous accolades, including the 2016 Women in Sport Award from United World Wrestling and USA Wrestling’s Woman of the Year for 2018. She was also selected as one of 25 elite women leaders across seven nations to participate in the EY Women Athletes Business Network, a program designed to propel high-potential women into executive roles.

A sought-after speaker, Sally has addressed audiences at the United States Olympic Museum, the U.S. Institute of Peace, the National War College, and top industry forums, sharing insights on resilience, strategic growth, and advancing leadership roles for women in sports and beyond.

Sally holds a Bachelor of Arts in Psychology from the University of Colorado, Colorado Springs, and a Master of Arts in Sport and Performance Psychology from the University of the Rockies.